Taking the leap to start your own business is a hard thing and is something that takes tenacity and perseverance every day. But why is it so important that we support these business owners and their dreams? What makes them so powerful that it will change our outlook on big companies for the better? Take a look for yourself.
It shows you care about your local community. The number one perk to consider, for obvious reasons, is that supporting local means that you care about the community that you live in. You’ll be able to put money back into your community and the other people who call it home, too. It’ll give your local economy a chance to thrive, too.
It shows respect to the business owners. Local business owners don’t have the funds to go big or go home, so when you buy local you are going to be respecting that they are getting out there everyday and trying their best to make an honest living even against all of the competition out there. Shopping with a local business on a regular basis shows them the respect that you have for them and their attempts at doing things the right way.
You’re helping bring character to the commercial world. The commercial world is full of companies that all offer basically identical options. It’s hard to find anything that is entirely unique anymore. When you drive across country, and all you see is the same scene… same brand, same big box stores, same products on the shelves. However, when you are going off the beaten track and looking at local options, you’ll find that you will be able to get that character that you want and need to find something special.
You’ll get unique products. Unlike big corporations, local businesses offer or create unique products. And they are in tune with their city and customers and are able to provide products that mirror the needs and wants of people in their area.
They always want the best final result, not your money. There’s no secret about it, a big company is going to be all about the money. They only care about making a final profit so they can get richer and pay their shareholders a fat return on their investment. A local company is more than that. They’ll guarantee you a product that is the real deal. A reliable purchase that will promise you quality and a fresh twist on something that you saw by a big brand elsewhere. You may pay a bit more for it, but the money is going to go back into the business to give it the ability to succeed in the future as well as keep the money flowing in the local ecosystem.
You are giving people jobs. There’s no question that the job market is tight these days, and by shopping local, you are keeping a business open and giving people jobs within it so that you can help the local economy in more ways than one. So think about that next time you debate between one option at a local shop versus one that is slightly cheaper at a big box store. Think about the people that you help employ.
Other ways to support local businesses. When it comes to supporting a local business, you can do a lot of good even if you don’t want to shop there for whatever reason. Follow them on social media and make sure you share their deals or sales or announcements so that you can network and help them get a wider net for people who will be interested in shopping there.