Exposure: Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’ services. If online visitors aren’t able to see your website or even know that it exists, then they probably aren’t going to purchase your products or services. Online business directories will expose your business to more online visitors, which could increase traffic to your website.
Increased Traffic: There are several ways that online business directories can help you increase the amount of traffic your website receives. For starters, the more exposure your website has the more people are likely to visit it. But online business directories offer more than just exposure from potential viewers. They also offer exposure to the various major search engine crawlers like Google and even YouTube. This increases the chances that your website will appear on major search engine results pages, which will allow more people to see the website when they perform a regular search. Both search engine optimization exposure and exposure to more people who are searching for your website could result in increased traffic to your small business’ website.
Affordable Advertising: As a small business owner you already understand the importance of advertising. You know that it helps customers to find your business and recognize your name and brand. Online business directories are inexpensive to join and they offer a lot of exposure for the price. Some online business directories will allow you to list your business for free, while others will charge a minimal fee. Either way, you are getting a lot of exposure for far less money than you would spend on a TV or radio advertisement spot.
Professional Appearance: You want everything about your business to look professional in the eyes of your customers. A professional appearance enhances your status and makes customers more likely to patronize your business. online business directories help you to look like a professional business. When an online consumer sees your business listing in an online directory, they will consider your business to be an authority on the subject and a professional place to do business. Unlike a search that is performed on a major search engine like Google, where there is little difference between the legitimate websites relating to a topic and the less than useful websites, online business directories are mostly legitimate websites. Online consumers are more likely to trust what they see on online business directories.
SEO Benefits: Online business directories offer several search engine optimization benefits as well. Firstly, these online business directories offer you more inbound links. When an online visitor sees your website link in an online directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers too. The more backlinks that a search engine crawler can find, the more relevant they will rank your website. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.
Increased Revenue: When more people are able to find your website it increases the chances that they will visit your website. When people visit your website they are more likely to purchase your goods or services. This means that online business directories can help you increase your revenue stream. Online business directories are good for your bottom line!
Increased Brand Recognition and Customer Interaction: When an online viewer locates your website though an online directory, they are more likely to remember your business’s name and directly interact with it. Online business directories can help your business stand out to customers as well. Overall, listing your small business in an online directory will help you to create a more comprehensive and effective online presence.